Assignment: to design a logo for a Greek or Roman deity, making sure to personify them as close as possible.
I chose Poseideon, and originally created a boring wordmark with a predictable custom typeface using tridents as serifs. I wasn’t satisfied with mediocrity, so I went back to the drawing board, and threw out my design in favor of a stronger, cleaner design. I chose to use strong, simple type, and a simpler, straightforward design. I still kept the easily recognizable trident, and obvious reference to Poseideon’s water domain behind it. Of course, the logo went through tons of refinement to get it where it currently is.